Effective real estate copywriting is measured by lead generation. If a prospect is motivated to take action—call the sales office, respond to an eblast, return an email, complete the web form, visit the sales center—the message resonated with the reader. In addition to telling a great story, good real estate copywriting generates leads. As an experienced resort real estate strategist and real estate copywriter, I’ve worked in concert with premier design firms and seasoned real estate sales professionals, contributing to marketing strategies and writing copy for brochures, web sites and newsletters that showcase the following properties:

• Celeste Beach Residences & Spa,high-end Mexico real estate for enjoying Mexico vacations in Huatulco. A Private Residence Club developed by Celeste LLC.

• The Wyoming Club, luxury golf and riding Wyoming real estate in Newcastle. Developed by Weinreis Brothers Development.

• The Arrabelle Club, a Private Mountain Club with luxury hotel services in Vail, Colorado. Developed by Vail Resorts.

• Bear Lake Reserve, North Carolina real estate with luxury homes, a lake and a Nicklaus Design 9-hole course in Cullowhee. Developed originally by Centex Destination Properties.

• Brasada Ranch, luxury equestrian, golf and spa Central Oregon real estate in Powell Butte. Developed by JELD-WEN Communities.

• CampHill at The Outback, Kelowna, Canada real estate overlooking Lake Okanagan. Developed by Okanagan Land Development Corp.

• Crystal Peak Lodge, ski-in, ski-out Colorado real estate located at Peak 7 and Peak 8 at Breckenridge, Colorado. Developed by Vail Resorts Development Company.

• Cheyenne Ridge Signature Lodge, a South Dakota pheasant hunting lodge in Pierre. The hunting lodge is Beretta Trident rated.

• Front Four, luxury ski-in, ski-out Stowe, Vermont real estate at the base of Stowe Mountain Resort. A Private Residence Club developed by AIG & Spruce Peak Realty.

• The Lodges at Calistoga Ranch, luxury Napa Valley real estate. A Private Residence Club developed by Olympus Real Estate Partners.

• Loreto Bay Beach Club Villas, high-end oceanfront real estate for enjoying Mexico vacations on the Sea of Cortez. A Private Residence Club developed by Loreto Bay Company.

• Los Veneros, a Mexico real estate community for enjoying Mexico travel south of Punta Mita. Developed by the Icon Group, Mexico City.

• Mayacama, luxury Wine Country real estate in Sonoma, California. A Private Residence Club and villas developed by Mayacama Golf Club LLC.

• Millennium Tower Residences, luxury New York real estate in Lower Manhattan near Battery Park. A high-rise condominium building developed by Millennium Partners.

• Morning Star Lodge, gondola-served Kellogg, Idaho real estate at the base of Silver Mountain Resort. Condominiums developed by JELD-WEN Communities.

• Mount Superior Lodge, luxury ski-in, ski-out Utah real estate at the base of Snowbird Resort. A Private Residence Club developed by Snowbird Resort.

• Olamar Villas & Private Residence Club, beachfront real estate for enjoying a Mexico vacation in Cabo San Lucas. Developed by Olamar LLC.

• The Peaks of Breckenridge, a Colorado real estate project located at Peak 7 and Peak 8 at Breckenridge, Colorado. Developed by Vail Resorts Development Company.

• Peter Island Resort, a luxury hotel on a private island in the British Virgin Islands featuring luxury vacation villas and a spa. Managed by Premier Resort Management Group.

• Pinnacle at Silvertip, luxury homes at Silvertip Resort, a golf and winter resort community in Canmore, Canada. Developed by Stone Creek.

• Punta Mita, a gated Mexico real estate community with luxury rentals and two Jack Nicklaus Signature Golf Courses near Puerto Vallarta. Developed by DINE.

• The Seasons, phase two of a luxury homes near the base of Keystone Resort in Colorado. Developed by Vail Resorts.

• Spring Creek Ranch, a Jackson Hole, Wyoming real estate community overlooking the Grand Tetons. Developed by Spring Creek Land.

• Stowe Mountain Lodge, ski-in, ski-out Stowe, Vermont real estate at the base of Stowe Mountain Resort in. Condominium property developed by AIG & Spruce Peak Realty.

• The Villas at Rancho Valencia, Rancho Santa Fe real estate in California. A high-end Private Residence Club developed by the Collins Family.

• Abercrombie & Kent Destination Clubs, formerly two private Destination Clubs with luxury residences in 30 resort locations in the United States, the Caribbean, Canada and Mexico.

[As an experienced real estate copywriter I extend my appreciation to Aerios Direct, Communication Arts, Crescendo Real Estate Marketing, Cultivator, Karo Design, Land Minds, L Studio, Ground-0, Spark Creative, Strategic International Advisors and Outline Graphics for their graphic design excellence, web site design expertise, real estate sales knowledge, and confidence in selecting me for my real estate copywriting and real estate marketing skills.]