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Engaging brochures, eye-catching web site design, intriguing web banner ads and targeted email marketing campaigns are all essential components for successful real estate lead generation.

To produce and manage qualified leads requires the collective synergies and ideas of an experienced real estate copywriter, an imaginative art director, a strong real estate sales team and knowledgeable direct response professionals.

Achieving sales success is a process and with McHugh Creative it begins with a multi-faceted marketing program including:

  • Project branding (naming, logo design)
  • Creating a critical path to effectively manage production and
    deployment of marketing materials
  • Web site copywriting, design and programming
  • Search engine optimization of web site copy
  • Web site monitoring and reporting via Google Analytics
  • Pagination choreography, copywriting and design of collateral material
  • Lead generation through a list of qualified prospects
  • Managing the timing and distribution of collateral materials
  • Design and copywriting for web banner ads
  • Determining placement and frequency for web banner ads
  • Copywriting for Google ads
  • Google ads monitoring and updating via Google Analytics

By staying true to a marketing campaign’s “compass point North”, McHugh Creative’s clients are better positioned to reach their targeted sales goals.



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