Morning Star Lodge:
Silver Mountain Resort near Kellogg, Idaho

Silver Mountain Resort was looking to build its first ever resort real estate base lodge. A direct mail promotion targeted outdoor enthusiasts who lived within easy driving distance of Kellogg, Idaho.      
Using benefit oriented real estate copywriting, the direct mail advertising generated a solid database of prospects and helped sell all 68 condominiums in just five days. The second phase of this Kellogg, Idaho real estate offering sold 110 condominiums in five hours!