Mount Superior Lodge, base of Snowbird Ski Resort, Utah
A Private Residence Club at Snowbird Resort
Offering legendary Utah skiing, Snowbird had seen very little resort real estate development in its history. With the proliferation of Private Residence Clubs in Colorado, British Columbia and Lake Tahoe, the timing appeared right to introduce fractional ownership here.
A brochure was designed with imaginative real estate copywriting showcasing both the attributes of Snowbird, Utah, and also the benefits of owning fractional real estate.
Enriching the piece’s personality were quotes ostensibly spoken by owners giving “stream of consciousness” comments about life at Mount Superior Lodge.
A brochure was designed with imaginative real estate copywriting showcasing both the attributes of Snowbird, Utah, and also the benefits of owning fractional real estate.
Enriching the piece’s personality were quotes ostensibly spoken by owners giving “stream of consciousness” comments about life at Mount Superior Lodge.
