Silver Mountain Resort near Kellogg, Idaho
Silver Mountain Resort was looking to build its first ever resort real estate base lodge. A direct mail promotion targeted outdoor enthusiasts who lived within easy driving distance of Kellogg, Idaho.
Using benefit oriented real estate copywriting, the direct mail advertising generated a strong database, helping Crescendo Marketing sell all 68 condos for sale in just five days.
The second phase of this Idaho real estate offering sold 110 condominiums in five hours!